You ask any professional angler about their key to success and the resounding response is going to be “Time on the water.” There is no better way to prepare for an upcoming war than to get out there and evaluate the battlefield. Here lies the problem for those of us who’s responsibilities flood over into our planning stage, how do you maximize the minimal time you may have to prepare?
Responsibility sucks! Bills, jobs, diaper changing, dog walking and anything else which requires me to be a grown up in today’s world, NOT LIKING IT! Well, maybe having to grow up isn’t really all that bad, no more curfew, have my own money (when the wife gives me my allowance) and a family who you live and breathe for, it has its perks. But when you try to juggle everything that gets thrown at you all the while trying to focus on being a competitive fisherman, it can be exhausting. So how do you take all of these responsibilities and turn them into success on the water?
In the bass fishing world, there are three separate entities and bring everything together. The anglers, who serve as the face of the sport, the sponsors, who maximize on the unlimited marketing potential professional fishing has to offer, and the tournament trails, who provide the avenue for these two forces to come together. Consider all three and you notice that professional anglers and sponsors have one main goal in common, exposure. Exposure for the anglers to enhance their marketability to continue to climb the preverbal ladder along with exposure for the companies who sponsor them to blast their brand to the top of their perspective market. With the right combination of motivation and determination and a solid working relationship between the two, these goals can be reached for both parties involved.
When Mark and I first discussed a series of articles about Angler Marketing Techniques, we decided that we would break it down into 3 pieces. One would be the anglers prospective, two would be the company prospective and three would wrap it all in a neat little package and the ground rules would be laid. It didn’t take me long to realize that a three part series just wouldn’t be enough. How can 4,500 words give us the blueprint to bump boats with the likes of Skeet Reese, Fred Rombanus and KVD? It’s not often that we have the opportunity to dissect the inter thinking’s of those that will provide that open door to become what we so desperately strive for. So with a little bit of persuasion, I talked the Bass Anger Magazine guru into making this a continuous how to, down and dirty, get all of the answers piece. Ok, truth be told, he is the one that came up with the idea, but work with me here, I’m just a working class guy that wants to trade in his tool box for a truck full of miles and memories to share with the grandkids.
Dilapidated ruins on top of a rocky cliff, lightning darting in and out of ominous clouds as maniacal laughter echoes through the long dead forest that surrounds a world of doom. Monsters’ roaming the country side as a deranged scientist works tirelessly to perfect his experiments. Growing up, this was my version of a Mad Lab. Apparently, this is not something that is isolated to the terrain of Transylvania.
Angler Marketing Techniques Part 2
In the first installment of Angler Marketing Techniques, we took a look inside the anglers approach to sponsorship. With the help of bass fishing legend Ken Cook, we discussed the do's and don'ts of angler etiquette, approaching sponsors in a confident manner and maintaining their faith in our ability to promote their products. We learned that a willingness to promote can have a larger impact on sponsor's confidence than tournament finishes.
There's something to be said about slowing down.
You gain a certain appreciation for life when you grow up in a small town. A lone flashing yellow light serves as a beacon for those passing through. Everyone you meet is greeted by name and a handshake and county fairs turn into family reunions. Neighbors go out of their way to help each other without question and Sundays begin at church and end with the family gathered around the dinner table. We didn't need special occasions to get together, the sun rising in the east was reason enough.
Norman Rockwell would have been proud.
Well, after 3 busy weeks I finally got the chance to get out on the water Saturday. With mass confusion at work, the emotions that come with honoring our fallen heroes and temperatures that finally slid into the double digits, I welcomed the opportunity to be able to leave it all on the dock and clear my mind. It's a funny thing when you're out there by yourself; your imagination tends to run away with itself. Here are some random observations, creative thoughts and general realizations that stemmed from the day.
What is going to make me desirable? This is a question which is generally pondered by those wading through the singles pool, not with the trials of chasing little green fish. But in a world where professional bass fishing has become main stream and anglers are quickly becoming household names, understanding the techniques that are required to successfully promote yourself can be the difference between success and failure. In the first of a three part series, we are going to delve into the world of sponsorship, marketing and how to maintain successful relationships with sponsors and those that follow the sport.
Honor, Duty, Commitment. For those who have ever served in the military, these words are the foundation of everything a soldier stands for. Dedication to protecting our country, their brothers in arms and the mission at hand are engrained in every breath that they take. They willingly accept the reality they may sacrifice their lives for a country of people that they will never meet, defend the rights of those who choose to protest them, and provide freedom for those that wish to dishonor them. They do not join for wealth or comfort; on the contrary, most soldiers live in what society would consider poverty. They do not join for fame and self glory; they stand silent, nameless, prepared to defend all that we consider sacred, asking nothing in return. They come from every walk of life, drawn to a common purpose which cannot be explained, but they follow without question. They are Soldiers, Marines, Air Men and Seaman. They are husbands and wives, brothers and sisters, sons and daughters. They are our heroes.